Xiaomi Youpin is a boutique lifestyle shopping executive list platform under Xiaomi Corporation, and it is also a part of Xiaomi's "new retail" strategy. From the executive list perspective of product operation, the author of this article analyzes the current situation of Xiaomi Youpin APP and sees how it operates. An analysis of the e-commerce industry According to QuestMobile data, as of December 2020, the number of monthly active users of mobile Internet in mainland China was 1.158 billion,
Of which the number of monthly active users in the executive list mobile shopping industry had reached 1.047 billion, with a comprehensive penetration rate of 90.4%. The business industry has become an absolute Red Sea market. In addition to the two traditional giants, one cat and one dog, Pinduoduo has emerged as a new force. The second-tier troops such as Vipshop and executive list Suning Tesco are struggling to move up. The industry as a whole has formed a pattern of two supers and one strong.
The data shows that in the comprehensive e-commerce executive list industry, the Taobao special edition has the fastest year-on-year growth rate of monthly active users, reaching 459.5%. ; Xiaomi Youpin has a negative growth of -37.6%, and the number of executive list monthly active users is 9.81 million. It is worth noting that among the top ten comprehensive e-commerce software, Xiaomi Youpin, as a high-quality e-commerce platform, is fundamentally different from traditional e-commerce.