The development of the Internet has promoted the diversification of payment methods and shopping scenarios. People spend a lot of money, and it will be very difficult to rely solely on hand-written notes. People need a bookkeeping software to record their income and expenditure. Income and expenses can have a good overall grasp. Through Buy email list manual recording and automatic entry of various bills, the accounting and wealth management APP helps users organize personal financial data, clarify assets and liabilities, cultivate good budget habits, reasonably control consumption, and improve personal financial management.
With the development of Internet finance and the gradual improvement of people's financial management awareness, accounting software represented by Suihandi and Weicai, linking services with tools, driving low-frequency financial management by high-frequency accounting, has become a very important traffic portal for personal financial management. .
2. Market size
2.1 Total number of users
By sorting out the total number of active users in 8 quarters in the past two years, it can be seen that from the third quarter of 2015 to the second quarter of 2016, users' demand for bookkeeping and wealth management increased rapidly, resulting in a substantial increase in the total number of active users of China's bookkeeping and wealth management APPs. After the second quarter of 2016, the growth of accounting and wealth management APP users has flattened, the Internet demographic dividend has disappeared, and it has become more difficult to acquire incremental users. The netizen dividend has disappeared. Facing the high cost of customer acquisition, the manufacturers of accounting and wealth management APPs need to shift from expanding new users to intensively cultivating old users, dig deep into the value of existing users, and occupy users’ time for a long time.
2.2 Brand performance of active users of accounting and wealth management APPs in China