The mini-drama has entered the stage of opening the feast.
The most intuitive performance is the birth of the king of micro-short dramas. Tencent video short drama "Please! Don't spoil me" was launched for three seasons, and finally won 32.49 million yuan in the account.
Although this volume cannot be compared with the long-running dramas that have created over 100 million billing records, in the field of micro-short dramas, they already belong to the same benchmark. In a sense, it represents that an industry development space has been opened.
But last year, the highest-grossing drama "Datang Snacks" in the mini-series was Number List only more than 10 million yuan.
The box office of short dramas is constantly breaking records. The second short drama "Deadly Housewives", which will be launched on Youku in early 2022, will be nearly 10 million in one month.
Kuaishou's popular short drama "The Princess Is Above" this year also achieved an ROI of 2 by virtue of its 350 million broadcasts. The investment cost of several hundred thousand was exchanged for more than one million.
According to incomplete statistics from Tech Planet, Kuaishou has thrown more than 100 million yuan in cash rewards on short plays since the implementation of the accounting rules last year.
The amount of the Tencent Video platform's accounts is at least at the level of 100 million, which does not include the customized short dramas that Tencent Video contributed in advance.
Although Douyin seldom announces the results of short dramas, but judging from the number of short dramas with hundreds of millions of broadcasts on its platform, there should be many short dramas that have received up to 3 million cash rewards.
The story of making a fortune with a small and broad is constantly being staged, and the attractive cakes have made this market unprecedentedly lively.
1. The number of micro-short dramas filed in May was more than that of last year, and 9 of the 10 crews in Hengdian were shooting short dramas
"The project will start as soon as it starts, and three (mini-series) will be launched in the next few days, and the explosive models will be scheduled."
In the past six months, the short dramas produced by their company have issued several battle reports, and at least three short dramas have received more than one million in the account.
Film and television companies seem to be extra busy this year, "Please! When the person in charge of the film and television short drama of Xiangshan Ximeng, the production company of "Don't Pamper Me", was interviewed, he was on the shooting scene of the fourth and fifth seasons of the show.