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02 Two Keys to Product Planning
1) Set goals
What kind of goal is set, it also determines the business email list follow-up direction of the product, and it is necessary to communicate the goal, so that everyone can agree with the goal and work together to move forward.
2) Find the path
In order to achieve the goal, it often involves the division of labor and cooperation among multiple people, and there is a sense of rhythm, and what state the milestones have reached at each stage. The essence is the bottom-level logic that starts from the end, first determine the goal, and then see what method to dismantle and land in order to achieve the goal.
03 6 steps of product planning
1. Product status review and review
What is the purpose of our sorting and reviewing? To sort out his fundamentals to build a system. This process must be a process of continuous refinement from vagueness to concreteness, from trunk to branches and leaves, and branches and leaves. There are two key methods to do this: one is quantitative, through data analysis, to understand the fundamentals of the product and the performance of key indicators, and to see the essence through the phenomenon. One is qualitative, user interviews, through the user's voice, to understand the current status of the product.
In the end, what do we expect from this? One is to grasp the problems of the product and identify the weak points; the other is to find out what the experience of the product is good at;
Try asking yourself:
In the responsible product, can those key directions be abstracted?
What key points and nodes are included in these directions
How to quantify the performance of these points and nodes?
Through these data performance, which aspects are not as good as expected, and which aspects are excellent?