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Apr 10, 2022
In Welcome to the Forum
Sometimes, they may present the dentists with free samples of the products, as well as things like branded pens, branded prescription books, branded coats and so on - the idea being to try and firmly etch their brand names into the dentists' minds. Where dental marketing is about the marketing of dental practitioner services, it can turn out be extremely tricky (due to advertising restrictions previously alluded to). What usually needs to be done in a situation like that is look at the wider picture of marketing, beyond advertising. This is like where the four Ps of marketing are deployed. With regard to the first P, which stands for product, the dental practitioner email list keeps on offering quality service (which is naturally expected of him), but then goes a step further to show genuine concern and kindness to his patients. Done consistently, this breeds a reputation for the said practitioner, as word of mouth about his dedication, care and kindness spread. With regard to placement, we have dental practitioners being advised to ensure that their clinics are located strategically, where people can actually see them. When people experience dental problems, they tend to try and recall where they usually see dental clinics and head there (meaning that if yours is a clinic people see frequently, they will turn to it at the crucial hour of need).
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