Apr 10, 2022
In Welcome to the Forum
Whether the advertising material itself fits the product tonality and whether it will affect the user experience is the main concern of the majority of developers during the commercialization process; if the advertising material itself can fit the product usage scenario, it can not only improve the conversion effect of advertising works, but also At the same time, because of its decent scale and coexistence with users, it is what developers want to see. Today's Internet advertising forms are no longer the relatively simple and rude banners, pop-up windows, and text links on the PC side, but fully consider the changes in current information distribution technology, combined with user search data, big data recognition technology, interest engine and Artificial intelligence algorithm recommendation, etc., strive to make the advertisement itself "a piece of information", and deeply integrate the advertisement with the product style and content. The "advertising native" cannot be separated from the promotion of the advertising alliance . Currently, ad networks can provide developers and advertisers with a variety of ad types to choose from, such as screen-opening ads, which can be divided into vertical images or videos; rewarded videos, similar to users who can obtain official content or game rights after watching an ad; information Streaming advertisements, which are implanted and actively pushed advertisements on information platforms; interstitial advertisements, that is, pop-up half-screen and full-screen advertisements in the APP, suitable for e-commerce platform promotional advertisements or coupons, etc. These programmatic advertisements are distributed text message service to different APP developers through third-party advertising alliances, and the majority of users and friends may seem similar to the past. The current monetization of digital advertising works has the following trends, which are worth paying attention to by advertisers and developers: Video-based advertisements are more popular. Short video feed advertisements can transform the effect of inducing downloads and shopping in malls. Even screen openings and banners can be used to convey more information to users in the form of Gif images. The interactive enhancement of advertisements, for example, some advertisements themselves can be commented and interacted, and in some IAA (In-App Advertisement) games, users can slide the screen for a trial experience, which enhances the sense of participation of the advertisement itself. Ads have explored templated solutions according to different verticals. For example, the landing of auto advertisements attracts users to directly fill in test drive information, education industry advertisements encourage parents to receive gift materials, etc.; while localized merchants directly distribute coupons and other forms.