Aug 03, 2022
In Welcome to the Forum
At WordStream, we've taken a trial and error approach to social media. After taking over our accounts about a year ago, we implemented new strategies, tried different approaches, and analyzed the data to see what our audience really likes to engage with. First of all, let me tell you: it was hard. We post and tweet A LOT. We have a lot to share, what can I say? And obviously, social media is part of our overall marketing efforts, so we want to make sure that not only are we giving our followers what they want to see, but we're also accurately representing WordStream as a business. Since it's officially been a year since I took over our social accounts (yes, it was me sending you those Facebook and Twitter DMs), I thought it was time to reminisce about what we we managed to do. Before I start, I have a few tricks cell phone number list of the trade that I use to make sure our tweets get enough eyeballs. Here are our top performing tweets from the past year and what you can do to duplicate them for your own social media success! Top Tweets with Company Pride Although a proud mother doesn't like to choose her favorites these are my favorites. I love it when WordStream hits a milestone or wins an award and I have the platform to share it with the world! This article was our top tweet of May 2016, published right after winning MITX's Best Content Marketing award. This tweet garnered 216% more engagement than the next top tweet of the month! Best tweets with gifs These excellent tweets celebrated another award and a milestone for us as a company - which I tweeted with celebratory gifs. Using gifs always seems to increase engagement for us, but these tweets were by far the best tweets of August and September 2016. Engagement skyrocketed, more than triple the next best tweet in their respective months. Best Company Culture Tweets This category of tweets is not surprising: people use social networks to connect with their friends. When companies joined in the fun, it was a bit of a buzzkill for those of us used to seeing friendly faces on our screens. Tweets about our employees, featuring our employees, always work well because they personalize an otherwise faceless entity in your feed. This tweet, featuring our Halloween festivities, had 420% more likes than our typical tweets.